Services
Helping businesses realize their international growth potential through strategic guidance and implementation support.
Discipline supports business leaders in developing and executing strategies for international growth. Services span from initial market assessment to implementation, offering a strategic approach to global expansion. Discipline’s expertise helps clients navigate international complexities more efficiently.
Capabilities address key aspects of international business development. Services cover market entry, partner selection, brand management, supply chain optimization, market research, and risk management. Each offering tackles common challenges in global expansion and is tailored to clients’ specific needs.
Clients gain actionable insights and proven strategies for international success. The focus is on identifying opportunities, minimizing risks, and supporting sustainable growth in new markets. Whether exploring new opportunities or refining existing operations, Discipline adds value by helping clients achieve their international goals more effectively.
Services help address four big questions as they relate to international business: Why? Where? What? and How?
Market Entry
Design and support execution of market entry plans, including market selection, entry methods, operations, sales and marketing, pricing, and risk management.
Common issues to address:
- How do we evaluate our organizational readiness for expansion?
- Which markets offer the best potential for our products or services?
- What entry mode (distributor, subsidiary, JV, partnership) is most suitable?
- How do we assess and select potential local partners?
- How do we determine our pricing strategy for the new market?
- What changes do we need to make to our packaging and/or products?
- How do we build awareness of our brand and products (or services)?
- What supply chain adjustments are needed for the new market?
- What are the key regulatory, compliance, and importation issues to consider?
- What cultural or other local factors should influence our entry strategy?
Partner Selection and Management
Optimize selection, onboarding, and performance of distributors and channel partners to enhance global reach and efficiency.
Common issues to address:
- What criteria should we use to evaluate potential partners?
- How do we conduct due diligence on international partners?
- What should be included in our partner onboarding process?
- How can we align partner incentives with our business goals?
- What ongoing training and support should we provide to partners?
- What strategies can improve partner effectiveness and communication?
- How do we handle underperforming partners and increase transparency?
Supply Chain Optimization
Streamline processes to improve efficiency, reduce costs, and enhance competitiveness. Support evaluation of 3PL solutions in foreign markets.
Common issues to address:
- How can we improve supply chain visibility across international markets?
- What strategies can reduce variability in our supply chain?
- How do we optimize inventory management across multiple markets?
- How can we reduce landed costs to be more competitive?
- How do we identify and evaluate 3PL providers in other countries?
- How can we improve forecasting accuracy for international markets?
Marketing and Brand Building
Develop marketing strategies balancing brand consistency with cultural nuances and consumer preferences.
Common issues to address:
- What strategies can help us build brand awareness and loyalty in new markets?
- How do we maintain brand standards and integrity across different markets?
- What adaptations are needed for our marketing message in new markets?
- What are the most effective channels for reaching our target audience?
- How do we measure the success of our international marketing efforts?
- What local partnerships can enhance our marketing reach?
Compliance and Risk Management
Gain insight into regulations and proactively mitigate risks to ensure smooth operations across borders.
Common issues to address:
- What are the regulatory requirements and local laws that affect us in our target markets??
- How do we protect our intellectual property rights and ensure data privacy compliance?
- What are the main political, economic, and currency risks, and how do we manage them?
- What are the insurance and import requirements we need to consider?
- How do we set payment terms (FOB, CIF, etc.), and should we offer credit terms?
Growth/ Business Development
Identify growth opportunities in existing and new markets, create roadmaps for expansion, and align internal resources with strategic goals.
Common issues to address:
- What strategies can help us build brand awareness and loyalty in new markets?
- How do we maintain brand standards and integrity across different markets?
- What adaptations are needed for our marketing message in new markets?
- What are the most effective channels for reaching our target audience?
- How do we measure the success of our international marketing efforts?
- What local partnerships can enhance our marketing reach?
Market Intelligence
Deliver actionable insights through targeted research. Provide critical information about the local market environment, competitors, customer behavior, pricing, logistics and costs, and sales channels to support decision-making.
Common issues to address:
- What is the size of the market for our product or service; can we determine the total addressable market (TAM)?
- What does the competitive landscape look like? Who are our main competitors and what are their strategies? How do they show up?
- What is our performance against key competitors on the most important success metrics?
- What is the pricing landscape for our product or service in the target market? How do key competitors compare on their pricing? How do we set prices?
- How do consumer preferences differ from our home market?
- What are the most relevant sales channels (or key customers) in the target market?
- Do we have the right partner? Who are the other potential partners?
- What are the key trends shaping our industry in target markets?
